BUSINESS CONSULTING
Jena Goncalves – Business Owner & Cosmetic Chemist – brings extensive industry experience in the development of bespoke personal care and skincare products. With over 18 years of expertise in sales and marketing within the medical field, along with formal training from the International School of Natural Skincare, and The Society of Cosmetic Chemists South Africa, Jena offers a strategic blend of technical knowledge and commercial insight to support the growth of emerging beauty brands.
As the founder of Mesura Consulting, Jena specialises in helping start-up skincare and wellness brands launch and scale successfully through a structured product development process and tailored formulation services. Her commitment lies in creating safe, effective, and high-performance products aligned with market trends and regulatory standards.
Whether you’re launching a boutique skincare line or scaling a wellness brand, Mesura Consulting delivers customised formulation solutions, regulatory guidance, and small-batch production expertise tailored to your brand vision.
Mesura Consulting offers formulation and development services across a broad range of personal care categories, including:
Facial Skincare
- Serums (water- or oil-based, actives-focused)
- Moisturisers and creams
- Toners and mists
- Facial cleansers (gel, cream, foam, oil-based)
- Face masks
- Exfoliators and scrubs
- Balms
- Eye creams and treatments
- Lip balms and lip treatments
Body Care
- Body lotions and creams
- Body butters
- Body oils and massage oils
- Body scrubs and exfoliators
- Hand and foot creams
Hair Care
- Shampoos and conditioners
- Hair masks and treatments
- Leave-in conditioners and styling products
- Beard oils and balms
Men’s Grooming
- Beard care products
- Multi-use skincare solutions
Strategic Consultation for Emerging Beauty Brands
Starting a new skincare or personal care brand involves a series of critical decisions — each with the potential to impact cost, time, and long-term success. Our consultation service is designed to guide you through this early-stage process with clarity, expertise, and insight.
Whether you’re refining your concept or validating your ideas, we provide tailored advice to help you move forward with confidence. During your consultation, we can address key questions such as:
- What are the realistic costs involved in developing a brand?
- Is my concept viable and achievable within my budget and timeline?
- How long does it take to formulate and bring a product to market?
- What does the full product development process look like?
- Which active ingredients are best suited for my brand goals?
- What are safe and effective alternatives to petrochemical ingredients?
- How can I improve the stability and preservation of my formula?
- Which certifications (organic, natural, cruelty-free, etc.) align best with my brand values?
- How can I responsibly source raw materials and ingredients?
- What are the most sustainable and practical packaging options available?
- What should I know before working with a contract manufacturer?
Our goal is to empower you with the information and strategic guidance needed to make informed, cost-effective decisions that align with your brand vision.
How It Works
Our support is offered through focused, one-on-one consultations — either in person or via video conferencing. Each session lasts one hour and is designed to give you direct access to expert guidance tailored to your brand and product development journey.
During the consultation, you’ll have the opportunity to ask questions, explore ideas, and gain clarity on key aspects of your concept. Following the session, you’ll receive a detailed follow-up email summarising the discussion, along with recommended next steps.
Pricing for individual consultations or packages of ongoing support is available upon request.
To book a consultation or learn more, please contact us at info@mesura.co.za.
Enquire Now
Please feel free to set up a consultation with us to discuss your custom business needs. Email us at info@mesura.co.za